To help brands continuously find success on TikTok, we’re bringing the marketing industry together for this year’s TikTok World to deep dive into our advertising solutions, best practices to enhance brands' experience on the platform, drive and measure results, and how to be discovered by the community.
1 in 3 people discover new products on TikTok from a video posted by a brand (1), and over 90% of users perform an action after seeing content on the platform (2) actions ranging from researching your brand and visiting your site, to purchasing a product or downloading your app. The TikTok community is transforming the path to purchase in modern retail-changing how people discover, shop and buy. Every day, over 150 million Americans come to TikTok to learn something new, unleash their creativity, connect with a broader community and discover new trends.
TikTok is the destination for brands to authentically engage with the diverse, creative and hyper engaged community on TikTok.
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